Monday, May 18, 2009

Channel Media Reporting: The “Ghajni” Effect

What is common between the disgraced Ramalinga Raju and Vivek Prakash (Remember him?)
In the recent past when the industry learned about Ramalinga Raju’s alleged fraud leading to his resignation and subsequent arrest, we seemed to have forgotten Vivek Prakash, the ex-head of Samsung’s IT division. This was more evident in the scores of frenzied media coverage.
We have decided to resume our journey in journalism by pointing out this fact because minus his alleged financial mis-adventure, Vivek Prakash was equally popular in this channel segment. The journalists reporting on IT industry knew him well but now they seem to be suffering from Ghajni effect (short-term memory loss) while reporting on Raju and Satyam. The first major shock on hearing of fraud in the IT industry was therefore not of Ramalinga Raju but was that of Vivek Prakash.
Vivek can safely be credited as one professional responsible for creating and strongly establishing Samsung as a IT player but today the channel segment and even the journalists covering this segment seems to have forgotten him.

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